A brand born at sea

The Line 7 story started in 1963 with a range of wet-weather wear for sailors. New Zealand’s high rainfall and harsh conditions proved the perfect testing ground - and Line 7’s reputation for outstanding clothing was born.

Impressed sailors spread the word, and in marinas around the world, the Line 7 name soon became synonymous with high quality and high performance. From the Americas Cup and Round the World Yacht Races, to the Olympic Games: whenever New Zealand sailors made history, Line 7 was there with them. And today this visionary brand offers that same quality, style and comfort to more than just the sailing elite. Still proudly styled in New Zealand, Line 7 now provides an outstanding range of active, rural, marine and casual wear for men and women of all walks of life.