Line 7 Marine relaunched in the Caribbean as next step in brand’s muscular expansion
Line 7 Marine has announced its expansion into the Caribbean. Antigua-based shore-side support supplier, Jane’s Yacht Services now has a full range of Line 7 Marine’s new superyacht technical apparel in stock and available for purchase, marking the brand’s relaunch into the region.
The brand has invested significantly in the development of the new superyacht-specific range and it will be the first time the brand will be seen in the Caribbean since 2014.
‘Uniform Shelf by Jane’s Yacht Services’ will be the only official Line 7 Marine stockist carrying apparel that bears the rejuvenated Line 7 logo – a signature that gives crew the confidence they are buying the latest, technically advanced range produced by the brand,” says Duthie Lidgard of Line 7 Marine.
“Jane Midson, director of Jane’s Yacht Services, and her dedicated team of staff intimately understand the unique needs of crew and we’re thrilled to welcome them into Line 7 Marine’s fold,” says Line 7’s business manager, Danielle Lambert.
“Midson is a professional skipper with a decade of experience competing on the water and two decades of experience assisting superyacht crew fulfil a diverse range of requirements.”
“A New Zealander myself, I’ve long worked to champion quality New Zealand-designed products throughout the Caribbean and Line 7 is a quality product fit for superyacht crew,” says Midson.
“Wrinkle-free, fast drying fabrics mean less time in the laundry and the fit for all of the pieces in the range will keep even the most discerning chief stewardess happy. We have a full range of samples in all sizes to meet fitting requirements for both superyacht uniform and race uniform. Custom-designed branding can also be produced for crew on request with a turnaround time that meets the discerning expectations of the industry.”
“In a move that will see Line 7 ensure agile and responsive product delivery, we are delighted to confirm that a US warehouse, based in California, will open in quarter two 2017 to service the region,” says Line 7’s business manager, Danielle Lambert.
“2016 saw the brand’s relaunch and rapid expansion with highlights that included the adoption of the brand by 40m motoryacht SilentWorld, a Benetti 37m motoryacht, a Dubois-designed 35m sailing yacht, a 58m Perini Navi, a 43m sloop from Vitters and a 50m motoryacht currently in-build. Winner of the 2016 Rolex Sydney to Hobart, Perpetual Loyal, and the 2017 NZ Millennium Cup, Tawera, both chose the brand for their crew uniforms, and the largest squad in the history of the Royal New Zealand Yacht Squadron’s Youth Training Programme also elected to wear Line 7.
The official clothing supplier to the 2016 ISAF World Sailing Championships in Melbourne and the 2016 Aon Youth Sailing World Championships in Auckland, Line 7’s refreshed logo featured prominently as the international media community turned its eye Pacific-wards to watch the coverage of one of sailing’s pre-eminent competitions – paving the road to the Olympic Games”.
For queries relating to Line 7 Marine in the Caribbean, please contact Jane Midson of Jane’s Yacht Services, email@example.com